MTV Asia partners Games Convention Asia to bring best of gaming and interactive digital media to youth in Asia
Released on: July 14, 2008, 7:26 pm
Press Release Author: Leipziger Messe International
Industry: Entertainment
Press Release Summary: First set of VIP passes targeting gamer community will be given away
Press Release Body: MTV Asia partners Games Convention Asia to bring best of gaming and interactive digital media to youth in Asia First set of VIP passes targeting gamer community will be given away
LEIPZIG, Germany and SINGAPORE, July 14, 2008 - Leipziger Messe International (LMI) today announced that MTV Asia is the official media partner of Games Convention Asia (GCA) in 2008. MTV Networks reaches more than 400 million households in Asia and the Pacific. GCA and the Games Convention Asia Conference (GCAC) take place September 18-20, 2008, at the Suntec International Convention & Exhibition Centre Singapore.
From July 14 2008, anyone who registers online at GCA Website (www.gc-asia.sg) can stand a chance to win a pair of MTV @ GCA VIP Pass. There are 40 exclusive pairs of VIP pass to be won, each valued at USD120 (approx. SGD163). The MTV @ GCA VIP Pass will entitle entry to special VIP only events and allow access express queue for "game previews".
"Gaming and interactive media are highly relevant to MTV Asia's audience and a critical part of our growth strategy. We are proud to be partnering with LMI Asia to promote such an important event for this industry in the region," said Robert Kim, Sr. Director, VBS Digital Media - Business Development, MTV Networks Asia.
"The partnership with MTV Asia is opportune because the MTV audience is media-savvy and we feel MTV Asia is the best partner for us to reach this generation's connected youth", said Joerg Zeissig, Managing Director, LMI Asia.
GCA is the only convention for the Asia-Pacific region covering interactive entertainment, infotainment, edutainment, hardware and technology. LMI, the organizer of GCA, aims to create value for the games industry as it launches new digital entertainment products, and for consumers who are interested in experiencing the wide variety of games and new media products available.
The theme of Games Convention Asia 2008 is "Inspire Yourself". GCA will be one of the largest events for games and interactive digital media in the Asia-Pacific region. This second annual event is expected to draw even more visitors from the Asia-Pacific region, Europe and North America, than last year. For more information please visit the official website at: www.gc-asia.sg.
About MTV Networks in Asia and the Pacific
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks in Asia and the Pacific comprises three distinctly branded channels in the region reaching more than 400 million households: MTV, the world's largest television network and the leading multimedia brand for youth; Nickelodeon, the leading entertainment brand dedicated exclusively to kids; and VH1, the music video network that keeps adult viewers connected to the music they love. In Asia and the Pacific, MTV and Nickelodeon's businesses also include branded consumer products, program sales and digital media comprising of 19 websites, three broadband services and various mobile platforms. MTV Networks in Asia and the Pacific has a total of 25 channels which are seen via 24-hour and programming blocks.
MTV Asia on the internet: www.mtvasia.com
About Games Convention Asia / GC Asia Conference
Games Convention Asia (GCA) is the \"Digital Media Gateway of Asia.\" Described as the only event in the Asia-Pacific region enabling the interactive entertainment and digital media industries to network and interact with publishers, developers, distributors and corporate clients while showcasing their latest products and services to the public, GCA serves as the platform for Asian publishers, developers and distributors to present their work on an international level. The conference also acts as an entryway for companies seeking to enter the Asian interactive entertainment market.
Games Convention Asia / GC Asia Conference on the internet: www.gc-asia.sg
Web Site: http://www.gc-asia.sg
Contact Details: Media Contacts:
Asia-Pacific Red Dawn Communications Florence Ang / Ian Purnomo +65 6222 4704 press@reddawncommunications.com
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